Ad Script Collaboration Platform

Problem (Pain Point)

Businesses struggle to create compelling storyline-driven ads that resonate with their audience. They often lack the creative expertise for scriptwriting and direction, leading to generic or ineffective advertising content.

Proposed Solution

A comprehensive platform that streamlines the collaboration between businesses and creative professionals for ad content creation.

Overview

• Core Features:

  • Script collaboration workspace
  • Ad concept builder
  • Shot list generator
  • Creative brief templates
  • Integrated feedback system

• User Experience (UX):

  1. Business creates project brief
  2. Matches with relevant creative professionals
  3. Collaborative workspace for ideation
  4. Script development and revision
  5. Shot list creation and export

• Benefits:

  • Streamlined creative process
  • Professional guidance
  • Time and cost efficiency
  • Better quality ad content

• Technical Approach:

  • AI-powered matching system
  • Real-time collaboration tools
  • Template-based workflows

Target Audience Personas

• Small business owners seeking professional ad content
• Marketing managers at mid-sized companies
• Independent creative professionals
• Advertising agencies

Market Gap

Existing platforms focus on either freelance marketplaces or project management but lack specialized tools for ad content creation and creative direction.

Implementation Plan

1. MVP with core scripting and collaboration features
2. Beta testing with select creative professionals
3. Integration of AI-powered matching
4. Addition of advanced features and analytics

Tech Stack

• Frontend: React.js
• Backend: Node.js
• Database: PostgreSQL
• Real-time: Socket.io
• AI: OpenAI API

Monetization Plan

• Monthly subscription for businesses
• Commission on project fees
• Premium features for advanced users

Validation Methods

1. Landing page with email capture
2. Interviews with potential users
3. Beta program with limited features

Risks and Challenges

• Building trust in the platform
• Maintaining quality of creative professionals
• Competing with established freelance platforms

SEO + Marketing Tips

1. Target keywords: 'ad script writing', 'video ad creation'
2. Content marketing focusing on ad creation tips
3. Partnership with video production companies
4. Social media presence on platforms where creatives gather