Problem (Pain Point):
Independent event professionals and small teams face significant challenges competing with large, established companies. They struggle with managing complex projects, finding reliable partners, and scaling their operations without corporate backing. The industry lacks specialized tools that combine project management, networking, and business development specifically for event professionals.
Proposed Solution:
EventPro Hub - A specialized platform that combines project management, networking, and business development tools tailored for event professionals.
Overview:
Core Features:
- Project Management Dashboard with ADHD-friendly interface
- CRM system for cold outreach and lead management
- Team collaboration tools
- Event budget tracking and forecasting
- Networking marketplace for finding partners and vendors
- Resource library with templates and best practices
User Experience (UX):
- Users create profiles highlighting their expertise
- Access dashboard for managing current projects
- Connect with other professionals through networking features
- Track leads and manage sales pipeline
- Access templates and resources for event planning
Benefits:
- Streamlined project management
- Enhanced networking opportunities
- Improved lead generation and tracking
- Better organization and focus for ADHD professionals
- Access to industry resources and templates
Technical Approach:
- Cloud-based platform with mobile responsiveness
- API integrations with popular CRM and calendar tools
- AI-powered matching for networking features
- Automated task reminders and progress tracking
Target Audience Personas:
- Independent Event Managers
- Small Event Management Teams
- Trade Show Organizers
- Event Sales Professionals
- Event Industry Freelancers
Market Gap:
Current solutions are either too generic (general project management tools) or too narrow (event registration platforms). There's no comprehensive platform that combines project management, networking, and business development specifically for event professionals.
Implementation Plan:
MVP Development (3 months)
- Basic project management features
- Professional networking capabilities
- CRM integration
Beta Testing (2 months)
- Launch with select event professionals
- Gather feedback and iterate
Full Launch (1 month)
- Marketing campaign
- Onboarding first paying customers
Tech Stack:
- Frontend: React.js
- Backend: Node.js
- Database: PostgreSQL
- Cloud: AWS
- Additional Tools: Stripe, SendGrid, Twilio
Monetization Plan:
- Freemium model with basic features
- Premium tiers ($29/month - $99/month)
- Enterprise plans for larger teams
- Commission on marketplace transactions
Validation Methods:
- Create landing page and collect email signups
- Survey event professionals about specific pain points
- Build MVP and get beta users
Risks and Challenges:
- Market adoption in traditional industry
- Competition from existing project management tools
- Building critical mass for networking features
SEO + Marketing Tips:
- Target keywords: 'event management software', 'trade show planning tools'
- Create content around event planning best practices
- Partner with event industry influencers
- Utilize LinkedIn for B2B marketing
- Develop case studies with early adopters