Sales Process Management Platform for Founders

Problem (Pain Point)

Founders and non-sales professionals often struggle with implementing effective sales processes. They lack systematic approaches to sales, resulting in inefficient outreach, poor tracking, and missed opportunities. Many rely on gut feelings rather than data-driven decisions, leading to inconsistent results and wasted resources.

Proposed Solution

A guided sales management platform that streamlines the entire sales process for founders and non-sales professionals, incorporating best practices and automated tracking.

Overview

• Core Features:

  • ICP Builder and Prospect Scorer
  • Email Template Library with Video Integration
  • Discovery Call Script Generator
  • Deal Value Calculator
  • Analytics Dashboard
  • Activity Tracker

• User Experience (UX):

  1. Users input their business details and target market
  2. Platform generates customized ICP and scoring criteria
  3. Users track prospects through pipeline stages
  4. System provides templates and scripts for each stage
  5. Analytics dashboard shows performance metrics

• Benefits:

  • Structured approach to sales
  • Time savings through automation
  • Data-driven decision making
  • Improved conversion rates

• Technical Approach:

  • AI-powered template generation
  • CRM integration
  • Email tracking system
  • Video hosting integration

Target Audience Personas

• Early-stage founders
• Solo entrepreneurs
• Small business owners
• Non-technical founders
• Product-focused founders

Market Gap

Existing CRM solutions are complex and designed for sales teams. Simple tools lack guidance and structure. No comprehensive solution exists for founders who need both guidance and execution tools.

Implementation Plan

1. MVP Development (3 months)

   • Basic ICP builder
   • Email templates
   • Activity tracking

2. Beta Testing (2 months)

   • 50 founders
   • Feedback collection

3. Full Launch (6 months)

   • All core features
   • Integration marketplace

Tech Stack

• Frontend: React.js
• Backend: Node.js
• Database: PostgreSQL
• APIs: SendGrid, Zoom, HubSpot

Monetization Plan

• Freemium model with basic features
• Premium ($49/month): All features, unlimited tracking
• Enterprise ($199/month): Custom integrations, team access

Validation Methods

1. Landing page with email collection
2. Founder interviews and surveys
3. Free beta program with feedback collection

Risks and Challenges

• Integration complexity with existing tools
• User adoption and learning curve
• Market competition from established CRMs

SEO + Marketing Tips

1. Target Keywords:
   • 'sales management for founders'
   • 'founder sales platform'
   • 'startup sales automation'
2. Content Marketing:
   • Sales process blog posts
   • Founder success stories
   • Sales template library