Problem (Pain Point):
Couples planning small weddings face challenges finding affordable venues that offer comprehensive services. Traditional wedding venues are often too large and expensive, while restaurants with event capabilities are hard to discover and compare.
Proposed Solution:
A specialized platform that connects couples with restaurants and small venues offering wedding packages. The platform would streamline venue discovery, comparison, and booking processes.
Overview:
Core Features:
- Venue discovery with detailed filters (guest capacity, budget, services)
- Package comparison tools
- Integrated booking system
- Virtual venue tours
- Direct messaging with venue managers
User Experience (UX):
- Couples input wedding requirements
- Browse filtered venue options
- Compare packages and services
- Schedule visits or virtual tours
- Book and manage venues through platform
Benefits:
- Time-saving venue discovery
- Budget transparency
- Verified reviews and ratings
- All-in-one booking solution
Technical Approach:
- Integration with venue management systems
- Virtual tour technology
- Real-time availability calendar
- Secure payment processing
Target Audience Personas:
- Budget-conscious couples planning intimate weddings
- Restaurant and small venue owners
- Wedding planners specializing in small events
Market Gap:
Existing wedding platforms focus on traditional venues and larger events. There's limited support for couples seeking restaurant venues and small-scale wedding packages.
Implementation Plan:
- MVP Development:
- Basic venue listing and search
- Booking management system
- Messaging functionality
- Beta Testing:
- Partner with initial venues
- Gather user feedback
- Full Launch:
- Expand features based on feedback
- Scale to multiple locations
Tech Stack:
- Frontend: React/Next.js
- Backend: Node.js/Express
- Database: PostgreSQL
- Cloud: AWS/Google Cloud
- Payment: Stripe integration
Monetization Plan:
- Commission from bookings (10-15%)
- Premium listing fees for venues
- Featured placement fees
- Optional add-on services
Validation Methods:
- Create landing page to gauge interest
- Survey local restaurants about wedding hosting
- Interview engaged couples about venue search pain points
Risks and Challenges:
- Venue onboarding and verification
- Seasonal business fluctuations
- Competition from existing wedding platforms
SEO + Marketing Tips:
- Target keywords: 'small wedding venues', 'restaurant wedding packages'
- Create venue selection guides and planning resources
- Partner with wedding planners and photographers
- Utilize social media advertising on Pinterest and Instagram